Thursday, September 22, 2011

Sandisk Launches New Range Of Extends Storage Solutions






The US headquartered storage solutions company, SanDisk Corporation, on Thursday launched number new flash storage devices for mobile phones, cameras, notebooks and tablets. The move comes as a part of the company's product expansion plans. “With a rise in demand for smartphones, laptops and tablets, we hope to see a good demand for our flash storage solutions,” Ms Manisha Sood, SanDisk Country Manager and Director (India and SAARC) said.

SanDisk has unveiled plans to a sell 700 million units of its memory vault, SSDs and other storage solutions. The company has launched new range of storage solutions that include SanDisk Memory Vault, SanDisk Ultra solid state drive, 64GB SanDisk Extreme Pro SDXC UHS-I card, 64GB SanDisk Mobile Ultra microSDXC card, Cruzer Fit and Cruzer Switch USB flash drives, ImageMate All-in-One USB 3.0 reader/writer, and SanDisk SecureAccess software.

SanDisk has unveiled plans to a sell 700 million units of its memory vault, SSDs and other storage solutions. The company has launched new range of storage solutions that include SanDisk Memory Vault, SanDisk Ultra solid state drive, 64GB SanDisk Extreme Pro SDXC UHS-I card, 64GB SanDisk Mobile Ultra microSDXC card, Cruzer Fit and Cruzer Switch USB flash drives, ImageMate All-in-One USB 3.0 reader/writer, and SanDisk SecureAccess software.

“With more than 230,000 storefronts worldwide and extension of our storage solutions range, SanDisk targets to sell 700 million units globally in 2011. Registering a year on year growth rate of 18 percent, Sandisk had revenue of $4.83 billion in 2010 and has already fetched $2.67 billion in H12011, globally. Asia Pacific contributes 21 percent to the global revenue. The company leverages on the innovations from its R&D division on which we invested $422 million in 2010 and have spent $249.9 million in H12011,” said Clarence Cho, Marketing Director, Asia Pacific, SanDisk.


“Flash memory market in India is driven by the increasing penetration of mobile phones, laptops, tablets, and cameras as well as the fact that India has the largest young population in the world and many of them are tech savvy who are ready to adopt new technologies. We focus on doing the fundamentals right - delivering quality products at a reasonable price, investing in the SanDisk brand, and be available at where customers want to buy. With Ingram Micro, Rashi Peripherals, Beetel Teletech, and HCL Infosystem as our distributors, we have presence in 20,000 retail outlets and LFRs across the country," said Manisha Sood, Country Manager and Director, India and SAARC, SanDisk.

The company also has launched high end - 64GB “SanDisk Extreme Pro” - memory cards for photography enthusiasts. The cards, available in 8GB to 64GB capacities, are priced between Rs 2,199 and Rs 16,299.SanDisk launched its “Memory Vault” which the company claimed to enable data storage for 100 years. The device is priced at Rs 3,499 (8GB) and Rs 5,499 (16GB).

SanDisk’s new “Cruzer Fit” USB flash drive – one of the smallest in the market - comes in 4GB to 16GB capacities with prices starting from Rs. 249 (4GB) to Rs749 (16GB).

Its “Cruzer Switch USB flash drives” come in a cap-less flip-top design for easy portability and is priced between Rs. 499 (2GB) and Rs 2,699 (64GB).

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